7i77 Privacy Policy — How We Handle Your Personal Data
Your privacy is a fundamental commitment at 7i77. This Privacy Policy explains precisely what personal information we collect, why we collect it, how it is stored and protected, and the rights you hold over your own data as a registered player on the 7i77 platform.
Six Ways 7i77 Protects Your Privacy
These highlights summarise the core pillars of the 7i77 approach to data privacy. The full legal text governing each commitment follows in the sections below.
256-bit SSL Encryption
All data transmitted between your device and the 7i77 platform is protected by industry-standard 256-bit SSL encryption. This applies to login sessions, payment flows, and all account activity — ensuring your data cannot be intercepted in transit.
No Data Sold to Third Parties
7i77 does not sell, rent, or trade your personal data to third-party organisations for marketing purposes. Your information is used solely to operate your account, process transactions, and improve the platform experience.
You Control Your Data
Registered 7i77 players have the right to access, correct, and request deletion of their personal data. These rights can be exercised at any time by contacting our support team at [email protected].
Defined Retention Periods
7i77 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, and anti-money laundering obligations. Once retention periods expire, data is securely deleted or anonymised.
Minimal Data Collection
We collect only the personal information that is strictly necessary for account operation, KYC compliance, payment processing, and responsible gaming obligations. We do not request data beyond what is needed to deliver a safe, fair gaming environment.
Marketing Opt-Out Available
If you have consented to receive promotional communications from 7i77, you may withdraw that consent at any time. Simply contact support or update your communication preferences within your account settings, and we will action your request promptly.
1 Introduction
7i77 ("we", "us", "our", "the Company") operates the online betting and casino platform accessible at https://7i77.io (the "Platform"). We are committed to protecting the privacy and personal data of every individual who visits, registers on, or interacts with the Platform.
This Privacy Policy ("Policy") describes how 7i77 collects, processes, stores, shares, and protects your personal information. It also sets out the rights you have in relation to your data and the mechanisms available to you for exercising those rights.
By registering an account or continuing to use the 7i77 Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you should discontinue use of the Platform immediately.
2 Information We Collect
7i77 collects personal data through several channels: directly from you when you register or interact with the Platform, automatically through your use of the Platform, and from third parties where permitted by law. The categories of personal data we collect are as follows:
2.1 Identity & Contact Information
- Full legal name as it appears on your government-issued identification
- Date of birth (for age verification purposes — players must be 21 or older)
- Nationality and country of residence
- Email address and mobile phone number
- Residential address, including city (e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi)
2.2 Identity Verification (KYC) Documents
- Copies of government-issued photo identification (National ID card, passport, or driving licence)
- Proof of address documents (utility bills, bank statements, or official correspondence)
- Payment method verification documents (confirmation of bKash, Nagad, Rocket, Upay, or card ownership)
2.3 Financial & Transaction Data
- Deposit and withdrawal amounts, dates, and methods
- Transaction history and account balance records
- Mobile financial service account references (bKash, Nagad, Rocket, Upay numbers) — stored in masked form
- Payment card details — only the last four digits and card type are stored; full card numbers are never retained by 7i77
2.4 Platform Activity Data
- Games played, bet amounts, win/loss outcomes, and session durations
- Bonus claims, wagering activity, and promotion usage
- Responsible gaming tool settings (deposit limits, self-exclusion status, cooling-off periods)
- Support chat transcripts and email correspondence with the 7i77 team
2.5 Technical & Device Data
- IP address and approximate geographic location derived from IP
- Browser type, version, and operating system
- Device identifiers and screen resolution
- Referring URL and pages viewed within the Platform
- Session timestamps and connection logs
3 How We Use Your Data
7i77 processes your personal data for specific, defined purposes. We do not use your data in ways that are incompatible with the purposes for which it was originally collected. The primary purposes for which your data is used are set out in the table below:
| Purpose | Description |
|---|---|
| Account Management | Creating, maintaining, and securing your 7i77 player account, including login authentication and account recovery. |
| KYC & Age Verification | Verifying your identity and confirming you are at least 21 years of age, as required for responsible gaming compliance. |
| Payment Processing | Processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, Mastercard, and SureCash. |
| Fraud & AML Prevention | Detecting and preventing fraudulent activity, money laundering, collusion, bonus abuse, and other prohibited conduct. |
| Responsible Gaming | Monitoring gaming behaviour to identify problem gambling patterns and enforcing player-requested limits, cooling-off periods, and self-exclusions. |
| Customer Support | Responding to your enquiries, resolving disputes, and maintaining a record of all support interactions. |
| Platform Improvement | Analysing aggregated usage patterns to improve the Platform's performance, design, and game offering. |
| Marketing Communications | Sending promotional offers, bonus notifications, and platform updates — only where you have given explicit consent. You may withdraw consent at any time. |
| Legal Compliance | Meeting obligations under applicable law, including responding to lawful requests from authorities and maintaining required records. |
4 Legal Basis for Processing
7i77 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
- Contractual Necessity: Processing required to fulfil the contract between you and 7i77, including account creation, payment processing, and service delivery.
- Legal Obligation: Processing necessary to comply with applicable legal requirements, including anti-money laundering (AML) regulations, identity verification mandates, and the retention of financial records.
- Legitimate Interests: Processing carried out for the legitimate business interests of 7i77, such as fraud prevention, platform security, and improving the user experience, where those interests are not overridden by your rights and freedoms.
- Consent: Processing for purposes such as marketing communications, for which your explicit prior consent has been obtained. You retain the right to withdraw this consent at any time without affecting the lawfulness of prior processing.
5 Sharing Your Information
7i77 does not sell, rent, or trade your personal data. We share your information only in the limited circumstances described below, and only to the extent necessary for the stated purpose:
5.1 Payment Service Providers
To process your deposits and withdrawals, we share necessary transaction data with our payment partners including bKash, Nagad, Rocket, Upay, and card processing networks (Visa, Mastercard). These providers are contractually bound to handle your data securely and solely for payment processing purposes.
5.2 Game Software Providers
Third-party game studios — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — may receive pseudonymised player identifiers and session data to facilitate game delivery, fairness certification, and dispute resolution. These providers do not receive your full identity or payment details.
5.3 Identity Verification Services
To fulfil our KYC obligations, we may share identity documents and personal data with third-party verification service providers. These providers operate under strict data processing agreements and are prohibited from using your data for any purpose beyond identity verification.
5.4 Legal & Regulatory Authorities
7i77 may disclose your personal data to relevant authorities where required to do so by law, including in response to court orders, regulatory investigations, or lawful requests from law enforcement agencies. We will notify affected players of such disclosures where we are legally permitted to do so.
5.5 Business Transfers
In the event that 7i77 undergoes a merger, acquisition, or sale of all or part of its business assets, your personal data may be transferred to the successor entity as part of that transaction. You will be notified of any such transfer and of any material change in the way your data is processed as a result.
6 Cookies & Tracking Technologies
The 7i77 Platform uses cookies and similar tracking technologies to provide a functional, personalised, and secure experience. Cookies are small text files stored on your device when you visit the Platform.
6.1 Types of Cookies We Use
- Strictly Necessary Cookies: Essential for the Platform to function. These include session authentication cookies, security tokens, and cookies that remember your responsible gaming settings. These cannot be disabled.
- Performance & Analytics Cookies: Used to collect aggregated, anonymised data about how players use the Platform, which pages are visited most frequently, and where errors occur. This data is used to improve Platform performance.
- Functional Cookies: Remember your preferences such as language, currency display, and last-visited game categories to personalise your experience.
- Marketing Cookies: Used, with your consent, to track which promotions you have viewed and to ensure you receive relevant bonus offers. You may opt out of marketing cookies at any time.
6.2 Managing Cookies
You can control non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform, including your ability to remain logged in during a session or to have your responsible gaming settings correctly applied.
7 Data Security
7i77 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security measures include:
- 256-bit SSL/TLS Encryption: All data in transit between your device and the 7i77 Platform is encrypted using industry-standard SSL/TLS protocols.
- Encrypted Data Storage: Sensitive personal data held in our databases — including KYC documents and payment references — is stored in encrypted form.
- Access Controls: Access to player personal data within the 7i77 organisation is restricted to authorised personnel on a strict need-to-know basis. All staff with access to personal data are subject to confidentiality obligations.
- Two-Factor Authentication: Player accounts support two-factor authentication (2FA) as an additional layer of protection. Players are strongly encouraged to enable 2FA from within their account settings.
- Intrusion Detection & Monitoring: The Platform employs automated monitoring systems to detect unusual activity patterns, potential intrusion attempts, and suspicious login behaviour in real time.
- Regular Security Audits: 7i77 conducts periodic security reviews and vulnerability assessments of the Platform infrastructure to identify and remediate potential weaknesses.
Notwithstanding these measures, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. While 7i77 takes all reasonable precautions, we cannot warrant absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected players promptly.
8 Data Retention
7i77 retains personal data for no longer than is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. Our standard retention periods are as follows:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account identity & KYC documents | 5 years after account closure | AML regulatory compliance |
| Financial transaction records | 5 years after transaction date | Legal and accounting requirements |
| Gameplay and betting history | 3 years after account closure | Dispute resolution and fairness audits |
| Support correspondence | 2 years after last interaction | Service improvement and dispute resolution |
| Marketing consent records | Until consent is withdrawn, plus 1 year | Evidence of lawful marketing activity |
| Technical & device logs | 12 months from collection date | Security monitoring and fraud detection |
| Self-exclusion records | Minimum 7 years | Responsible gaming compliance |
Once a retention period expires, data is either securely and permanently deleted from our systems or irreversibly anonymised so that it can no longer be attributed to any individual player.
9 Your Rights
As a registered 7i77 player, you hold the following rights in relation to your personal data. To exercise any of these rights, contact our support team in writing at [email protected]. We will acknowledge all data rights requests within 5 business days and aim to fulfil them within 28 business days.
Right of Access
Request a copy of all personal data we hold about you, together with information on how it is being processed.
Right to Rectification
Request correction of any inaccurate or incomplete personal data held in your 7i77 account record.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purposes it was collected, subject to our legal retention obligations.
Right to Restrict Processing
Request that we limit the processing of your data in certain circumstances, such as while a data accuracy dispute is being resolved.
Right to Data Portability
Receive a copy of the personal data you provided to us in a structured, commonly used, machine-readable format.
Right to Object
Object to our processing of your data for direct marketing purposes or where processing is based on our legitimate interests.
10 Children & Minors
The 7i77 Platform is strictly for adults aged 21 years and above. We do not knowingly collect, process, or store personal data relating to any person under the age of 21. If we become aware that personal data has been submitted by or on behalf of a minor, we will immediately close the associated account, void any balance, and securely delete all data related to that individual.
If you believe that a person under the age of 21 has registered on the 7i77 Platform, please notify us immediately at [email protected] so that we can take prompt corrective action.
Parents and guardians are encouraged to make use of parental control software to prevent minors from accessing online gambling platforms. 7i77 supports the use of third-party filtering tools as part of our broader commitment to the protection of young people.
11 Third-Party Services & Links
The 7i77 Platform integrates third-party game software from providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. While these providers are vetted and contractually obligated to maintain appropriate data security standards, their own privacy practices are governed by their respective privacy policies, which are separate from this document.
7i77 is not responsible for the data practices of third-party game providers, payment processors, or any other external services integrated within the Platform. Players who have concerns about how a specific third-party provider handles their data should consult that provider's privacy documentation directly.
The 7i77 Platform does not contain links to external third-party websites for advertising or affiliate purposes. Any navigation on the Platform remains within the 7i77 domain.
12 Amendments to This Policy
7i77 reserves the right to update or amend this Privacy Policy at any time. When changes are made, the updated Policy will be published on this page with a revised effective date. Where changes are material — such as a significant change to the purposes for which we process your data or to the categories of third parties with whom we share it — we will notify registered players via the email address on their account.
Your continued use of the 7i77 Platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the revised Policy, you should cease use of the Platform and request account closure in accordance with the process described in the 7i77 Terms & Conditions.
13 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 7i77 processes your personal data, please contact us using the details below. All privacy-related communications must be submitted in English to ensure accurate and timely handling.
- Email: [email protected] (plain text — not a clickable link)
- Subject Line: Please use "Privacy Request — [Your Username]" for data rights enquiries
- Support Hours: 24 hours a day, 7 days a week
- Response Language: English
- Response Time Zone: Bangladesh Standard Time (BST, UTC+6)
We are committed to addressing all privacy-related enquiries promptly and transparently. If you are not satisfied with our response to a privacy concern, you retain the right to escalate the matter to the relevant data protection authority in your jurisdiction.
Questions About Privacy or Account Security?
Our 24/7 English support team is always available to help with privacy enquiries, account verification, or any other concerns. You can also review our full Terms & Conditions or explore everything the 7i77 Casino has to offer.
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